One of the major challenges facing companies is attracting and retaining top talent. This is where the employer brand comes into discussion. Employer branding is becoming increasingly important for companies to stay competitive and attract and retain top talent.
A meticulously crafted employer brand serves a dual purpose: not only does it entice top-tier candidates, but also plays a pivotal role in cultivating a positive and captivating work atmosphere.
Take into account renowned companies like Google and Microsoft. Potential candidates are not drawn to these employers solely for the jobs or compensation these companies offer, but for the dynamic and innovative work environment it provides.
GlassDoor reports that 86% of job seekers research ratings and reviews before applying. Additionally, 75% of job seekers are more likely to apply if they perceive that the company effectively manages its employer brand. It is evident from these stats that a company’s reputation holds significance, as 86% of women and 67% of men would refrain from joining a company with a negative reputation.
In this blog post, we will delve into the significance of cultivating a strong employer brand and offer actionable approaches to attract the best talent.
What is an employer brand?
An employer brand doesn’t get created overnight. It is shaped over time by the experiences of current and former employees, customers, and the public. An employer brand can be positive or negative and significantly influence the public’s perception of a company.
Strategies to build an employer brand
Companies with positive brand images significantly influence potential employees, enticing them to apply for available jobs. Plus, they’ll also help existing employees stay loyal and engaged.
The following strategies will help your company to create a stellar employer brand.
Leaders should take the lead
Involve branding experts
Even if a company has internal HR professionals and marketers, it is prudent to consult branding experts who are well-versed in the nuances of employer branding.
For example, branding experts can help create strategies that may be unknown to HR professionals, such as creating customized career pages and videos to market job opportunities.
Establish the core values of your company
Moreover, companies should nurture an environment that promotes authenticity, where employees feel comfortable discussing their accomplishments, career progression, and the positive influence the organization has had on their professional development. This kind of approach can boost the credibility of your employer brand credibility among prospective candidates.
Create a positive employee experience
Leverage social media
Employers can also post job openings on social media, share content showcasing the company’s culture, community initiatives, and employee achievements. Additionally, companies must ensure they consistently respond to comments and messages on their social media channels.
Employee development and well-being
Furthermore, employers should implement initiatives and provide the necessary support to employees to promote a healthy work-life balance. This could include creating flexible working hours, remote working opportunities, and implementing office wellness schemes.
Companies with an inclusive and supportive culture are more likely to make their current employees feel valued and supported, which will likely attract more potential job seekers.